Worldwhite Enterprise - WE Group (Nov 2022 - Present)

Worldwhite Enterprise (WE Group) is a retailer & a house of lifestyle brands with extensive experience in social media marketing, influencer marketing, community, and brand networks with over 5+ million followers on social media. As part of the CEO Office, I was assigned a series of 'tours of duty' to lead business transformations and solve critical challenges across the company's various functions.

Architecting the Growth Engine (Integrated Planning & Operations, Jul 2025 - Present)

• Problem: The company lacked a unified, executable operational & commercial plan across its diverse portfolio of brands.

• Solution: Built and led a multidisciplinary team to spearhead the entire planning lifecycle, from product strategy to supply chain execution.

• Impact: Created an end-to-end planning engine that directly drives profitability, optimizes inventory, and enhances operational agility by orchestrating the entire commercial planning lifecycle with 146 team members across Product Strategy & Assurance (Merchandising, QA); Commercial & Operations Planning (S&OP, Online Commercial, Offline Commercial); and Planning Execution & Control (PPIC, Warehouse).

Leading Financial Operations & Data Intelligence (Business & Financial Operations Improvement, Oct 2024 - Jul 2025)

• Problem: Financial workflows were manual, leading to significant inefficiencies and the discovery of internal financial crime.

• Solution: Conducted a comprehensive audit that uncovered over >IDR 1 Billion in financial fraud, leading to swift recovery of funds. Simultaneously, acted as a product owner to establish a unified data repository and build core dashboards for end-to-end performance analysis.   

• Impact: Secured company assets, improved data accuracy and visibility, and eliminated inefficiencies by creating a "single source of truth" for the entire organization in 3 core looker dashboards as diagnosis tools.

Spearheading Customer-Centric Transformation (Operational Excellence, Feb 2024 - Oct 2024)

• Problem: High volume of customer complaints and order cancellations were impacting brand reputation and revenue during peak seasons.

• Solution: Directed a 50+ member operational team (warehouse, e-commerce admin, customer service) and implemented proactive solutions, culminating in the establishment of a new Customer Experience Department.

• Impact: Reduced >40,000 customer complaints and prevented over >IDR 3 Billion in order cancellation losses, while creating a foundation for long-term service excellence.

Organizational Transformation (HR Process Improvement, Apr  2023 - Jul 2023)

• Problem: People operations were manual and based on an outdated Excel system, creating significant inefficiencies in payroll, work schedules, and overall operational systems. The company also lacked strategic senior leadership in HR and required a robust governance, risk, and compliance (GRC) framework to ensure alignment with government regulations.

• Solution: Initiated and led the transition from manual operations to a comprehensive HRIS, streamlining core functions. Additionally, I played a key role in the successful recruitment of strategic leadership positions, including the Head of HR. Concurrently, aided in the development of a GRC strategy by evaluating existing policies and organizing workshops for over 180 employees to ensure compliance with government regulations.

• Impact: This effort successfully created a more efficient and scalable operational foundation. By securing top-tier talent and building a comprehensive GRC framework, the company was able to ensure a strong leadership pipeline and maintain compliance, creating a solid platform for future growth.

Driving Commercial Innovation (Corporate Strategy, Nov 2022 - Feb 2023)

• Problem: The company's portfolio of multiple SME brands was fragmented, lacking a unified strategic direction and preventing the realization of cohesive corporate growth.

• Solution: Assisted the consolidation of several SME brands into a cohesive corporate entity by creating and managing a Long-Term Roadmap Plan. This was achieved through a systematic process of SWOT analysis, a Strategic Objectives Matrix, and in-depth interviews with C-level executives to capture their strategic vision. [News]

• Impact: Solved the significant inventory of unsold products by initiating the annual "Imperfect Sale" event to monetize deadstock inventory which generated billions rupiah in a-week event [Imperfect Sale].

Paragon Corp (Nov 2020 - Oct 2022)

Corporate Strategy  (Nov 2022 - Oct 2023)

• Collaborated with the CEO and Family Office team to analyze and develop a strategic plan for business innovation and investment in the Holding portfolio.

• Examined 10 industrial analysis through primer & desk research: situational analysis, competitive landscape & benchmarking, government regulation, financial feasibility, and market penetration strategies. 

Project Implementation  (Nov 2020 - Dec 2021)

• Assisted, coordinated and executed serial special projects, including CSR, Employer Branding, Enterprise Incubator, and Community Development Programs [@growatparagon; @pif_id; @leadthefest; @indonesiapeerleaders]

• Developed and implemented end-to-end program and people development strategies for company and management projects, including a digital employer branding campaign, recruitment, curriculum design, and partner relations, reaching 13,000+ participants and achieving a 10x increase in followers and a 7% engagement rate improvement, while leading a 4-member team.

• Established a right-fit talent sourcing pipeline by co-initiating and managing a coaching-driven peer learning program, cultivating 40 future leaders with FMCG industry insights and case study training, resulting in an efficient Management Trainee and Internship Program hiring process.

SaaS Company

Founder's Office  (Jan 2020 - Apr 2020)

Assisted the founders to research, strategic formulation, and implementation for the company that include:

1. Multi-channel management

2. Brand building, management and consultant

3. Offline channels penetration and operation

4. Digital & internet marketing

5. ATL & BTL marketing - Including Social Media Management / PR / Events / Roadshows

6. KOL management

7. Finance, Accounting, Tax (FAT)

8. Legal and License

Siam Cement Group

Project Support Coordinator  (Apr 2019 - Apr 2020)

• Co-led a team from various regions in organizing the "Retote Project" - a CSR program and collaborated with the local youth community (Karang Karuna) to develop the circular economic status of a rural village by upgrading its value from unused textile waste

• Delegated Indonesia for Sustainable Development Symposium in Bangkok 2019

• Successfully pitched a community project to the Kingdom of Thailand's Former Prime Minister in Bangkok, securing full support from them through Thailand's SOE, obtaining ~IDR 100 Mio Grants.